In light of the impact of the pandemic, technology has been reactivated and re-imagined. TechTuesday invites technology industry experts, app developers, entrepreneurs, and tech enthusiasts for a learning call to discuss key tech know-hows, challenges, and innovations.
Watch #techtuesday Episode #9 Part 1 and meet Paul Taubman of Digital Maestro.
Hosted by: Jonathan Katz of Business on a Browser
Paul Taubman II - is the Chief Online Strategist of Digital Maestro. He is skilled in areas such as Website Design, Search Engine Optimization (SEO), List Building, Database Optimization, Website Security, and just about any area that impacts your online presence. He has his roots deep in the world of technology. Working as a Solutions Architect at Fortune 500 companies for over 25 years, Paul knows how to get systems to talk to each other and share data.
Background and Experiences
Paul went to Rochester Institute of Technology Computer Science playing around with computers and data from the beginning. He also worked for 27 years on an insurance IT background and did corporate work getting systems to talk to each other and share data.
Once Al Gore “invented” the internet, he jumped on board with that and started playing around building websites seeing how they worked. When the idea that people can buy stuff online was first starting off, now we call it e-commerce, he remembers there were actually literal physical books that were published as directories. This predates Yahoo and the search engines where if you wanted to find a website, you would have to look it up in a book and hope that you made it to that publication.
Once the search engines all came out, that changed everything because now people want to be found in the search engines. So when Paul left his job and the corporate life, his company Digital Maestro was formed. They were building websites, getting them indexed, doing all the things that need to be done with SEO. They started to dig into content management to make sure that client’s sites would get found.
What's the best hiding place on the internet? Page 2 of Google.
By playing the game of the search engines, Paul shares what to do with it:
Quick SEO Tips:
- Understand what search engines like Google is doing
- Know the changes in the algorithm
- Know what's new and stay on top of them
- Avoid the shaky things and loopholes
When people ask Paul the question, “how do i get better rankings when I'm writing the article?” His answer would always be the same: just write for people and make sure you have great content.
Changes in Google Algorithms
Jonathan: The first thing I was going to ask you about is proactiveness and about getting out ahead of these changes. Algorithms are changing constantly like once or twice a year, but is there anything you could do to get ahead of this stuff or is it kind of like black box and then it happens and everyone has to react to it as best as possible?
Paul: It's a little bit of yes to everything. Standard, tried and true things as I mentioned definitely is to have good content. Have things that people want to know about in your niche. For example, search engine optimization for e-commerce. When somebody's selling things, they have all kinds of products. That's a whole unique type of SEO per product. Things are different in terms of URLs and things work differently versus the local hardware store. They may not be selling online, maybe you can order things and there's some interaction that way but they're mainly content oriented. To a local contractor, a roofer in one of the trades or even if it's a business coach, the SEO for them is also going to be: Bottom line: come up with good content.”
Relevant Content
When it comes to changes, Google is in the business of providing relevant content and that's the main thing. When somebody's searching for something, Google's job is to give you results that they feel are relevant to who you are and what you've done and all that kind of good stuff. Google is going to present information based on what you've also looked at in the past. That's where the whole cookies and the browsers and the history comes into play, they're going to provide you with results.
When you go to a website, let’s say you are on page three, and you realize that is not the content you are looking for, you hit the back button to go back. Google now realizes they did not do a good job of presenting you the results that they thought you wanted. They make a note of that first website saying ‘that’s probably not something good’ and they keep track of all of this data. Google wants people to know what makes things relevant.
Key Takeaway
Recommended Readings:
- Introducing Business on a Browser
- The Importance of Balancing People with Technology
- New Business? Tax Issues to Consider
- You Can Expense Business IT Purchases
- Episode #1 with Peter Yeargin of Sage
- Episode #2 with Scott Dickson of 20 Digits
- Episode #3 with Kim Henderson of Cobalt Compass Solutions
- Episode #4 with Dayana Pereira of Dayana, Inc.
- Episode #5 with Jonathan Grzybowski of Penji
- Episode #6 with Jim Minadeo of Zero Surge Inc
- Episode #7: with Dennis Harabin of Relax Teams
- Episode #8 Part 1: with John Genovese of Amazon Web Services
- Episode #8 Part 2: What the Future Looks Like for Metaverse, NFTs, And More
- Episode #8 Part 3: Be In The Know about Metaverse Real Estate
SEE YOU NEXT TECH TUESDAY
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Business on a Browser (BOAB) helps companies that are not currently on the cloud or on the platform with their transition process. However, more than transitioning your business on the platform, BOAB will also help in understanding your key pain points and processes with the ultimate goal of improving your business.
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