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Guest Post By Sophia Young
If you live in the 21st century, then there is a very high chance that you are using some form of social media. There are more than 4 billion social media users worldwide, so it would be foolish for any business owner not to take advantage of this marketing channel. And while many people may think that social media is only good for sharing pictures or posts, businesses have found ways to benefit from their presence there. So how do you maximize your return on investment from social media? Here are some of our tips:
1. Choose the Right Platform
The first thing you want to consider when choosing an online platform is which one will produce the best results for your business. Today, most people start with a website because it is easy to set up and maintain. However, this should never be the deciding factor for selecting an online platform. A site might look great and have all the bells and whistles, but if no one visits it, then it doesn’t matter much.
This is where social media comes in. Since there are already a lot of people who are using social media, it makes sense to go where the action is taking place. If your target audience is using sites such as Facebook, Twitter, Pinterest, Instagram, Reddit, then that is where you should be focusing your efforts.
2. Tailor Your Content to Your Audience
When looking at potential platforms, it's advised to tailor your content according to the demographic of the said social media. So for example, when using Instagram, then you should be posting images that appeal to your audience. You can also utilize Instagram by optimizing the length of your Instagram stories so that you can keep your followers engaged.
On the other hand, if you're using Facebook to maximize your business' reach then you should post regular updates about the latest news and products. If you create content that appeals to your audience, then they are more likely to share it with others. This means that your traffic will increase exponentially.
3. Focus on Quality Over Quantity
While it’s important to have multiple social media accounts for your brands, it is equally important to focus on quality over quantity. You don't want to bombard your followers with hundreds of posts per day - instead, you want to publish quality content consistently throughout the week. This way you avoid annoying your followers and ensure that they remain loyal to your brand.
4. Engage With Your Followers
One of the biggest mistakes we see newbie entrepreneurs make is that they just post content without engaging with their followers. You must interact with your audience. If possible, respond to comments or questions within 24 hours. This shows your audience that you care and appreciate them as customers. By doing so, you build trust between you and your audience, thus increasing your engagement rate.
Customers don't want brands that leave them hanging. They want businesses that value their relationship with them. Social media allows you to connect directly with your customers, establish relationships with them, and ultimately build loyalty.
5. Make Use of Analytics
A great way to check whether your social media strategy is working effectively is through analytics. It helps you track how many impressions, clicks, likes, shares, and even conversions your campaigns are generating. Using these insights will help you better understand what works and what doesn't when it comes to your marketing campaign. Some analytics tools even offer marketing ROI dashboards, which help track the effect that each campaign has had on overall revenue.
Want an all-in-one social media management platform gives you the ability to use copyright-free images, store your creative assets, schedule posts, respond to comments and mentions, and view your analytics for all of your accounts in one easy-to-read report for only $49 per month? Get started with Relax Social Media today!
6. Create a Good Reputation Online
It goes without saying that the reputation of a company online plays an integral role in its success. The best way to do this is through good customer service, quick responses to emails and phone calls, and a high-quality product or service. You want to address both positive reviews and negative ones. Do not ignore complaints and complaints posted by unhappy customers. Instead, acknowledge them and work towards resolving any issues. This helps maintain your brand's reputation and builds trust among your target market.
7. Experiment With Posting
Lastly, don't be afraid to experiment with your posts. You never know when something will go viral - sometimes it takes months for some ideas to take off. So try out different formats such as images, videos, infographics, and memes. These all have varying effects, but there are chances that they result in huge spikes in views and traffic. You can vary your posting schedules, formats, and topics based on the trends happening around you. Don't get stagnant though; continue testing until you find one that resonates well with your audience.
The Bottom Line
Being on social media isn't enough anymore. For business owners, having a strong presence on social media platforms is key to building relationships with customers and ultimately maximizing your ROI. There are various ways in which you can engage with your followers, and while there are no one-size-fits-all solutions, following these seven steps will definitely get you started down the right path.
If you think that you don’t have the “budget”, there is no need to worry! Even if you are a small business with limited resources, Relax Social Media can still get you the same positive results as compared to large enterprises.