Creating a Marketing Strategy For Small Businesses and Start-ups

Creating a Marketing Strategy For Small Businesses and Start-ups

🕩5 min. read

How to develop a successful marketing strategy and measure actual results?

Are you one of the people in the business world who's planning to start to market their own business/start-up? Well, this one's for you.

It is very crucial for a business to create goals and come up with a suitable strategic marketing plan. But do not worry as we are here to help you come up with an actual marketing plan that can actually produce good customer retention and that will help you achieve your product/market growth.

See also: Top Marketing tips for getting your business noticed 

In this article, Desirae Haluk from Clairant Services LLC, shares her knowledge about marketing strategies that are proven to be helpful for those who are running a small business and to those who are just starting anew this 2022. This guide below will help you reach your yearly goals which will lead you to your success. 


develop a successful marketing strategy


The essential guide for marketing strategy this 2022.


  • Create Goals


Understand the Key Performance Indicators (KPIs) that you can use to measure your goal progression. These may be from your contacts where you generate valuable leads and convert them into customers. It could also be revenue goals where you break your goals into quarters, months, or weeks for you to get a clear overview of your plan that actually leads you to reach your goals.


  • Create a Brand Guide


Having a brand guide is the first thing that you should start with because this helps you understand who you are as a brand and also helps you explain and describe the services and products that you offer. This helps you choose the right color palette and fonts for your brand in order for it to be uniform. Further, also creating a brand guide for your target audience will help you easily describe and find where they hang out.


  • Update your Website


People these days mostly use their phones to look up information on the web. That is why it is important that the information you have on your site is legit and updated. It is also best if you generate pop-ups that can capture your leads’ information (e.g. “sign up for a newsletter”)


  • Google Business Page


There are so many advantages of having your own Google Business Page. One is that it is free. The second is that having this page active can possibly have your business rank. However, it is important for you to first fill out all of the important details about your business such as your events, products, and services with pricing to achieve this goal.


increase your social media presence


  • Social Media Presence


To increase your social media presence, you have to make sure that you're choosing the platform where your target audience is hanging out the most. You also want to make sure to get more site traffic where you have to post good and consistent quality content that could catch your audience’s interest five days a week. Also, take note that having a good online presence can help you grow your audience.

“The more followers you have, the more impressions you're going to make on people.”

- Desirae Haluk

  • Build a List and manage your Leads


Generating your leads should also be part of the goals that you set at the beginning of the year. You have to identify how you are going to build up your contact list. This may be tapping into a database where you have access to millions of people that target your audience and then adding them to your “Customer Relationship Management” or CRM to organize them. Purchasing lists and networking is also another way to get leads.

  • Email Marketing


Once you have your list, make sure that you are able to create an email for them at least once a week, once a month, or twice a month. An example of it could be a newsletter email that provides good quality information about your business to gain your target audience’s interest and trust. 

  • Blogging

A good blog can be done when you do your keyword research. It will provide you with relevant topic ideas or keyword ideas that you can use for your blog. One tool that you can use is Uber Suggest. Another tip for a good blog is to add the time that it takes to read your blog. Based on Google’s algorithms this 2022, it is proven that they rate a blog higher when they identify this activity.

  • Backlinks


Backlinks are important to search engine optimization or SEO as it is the backbone of Google’s algorithm. Also, have someone in your field compliment your services or products as it will help you promote your website.

  • Follow Up Plan


Since you have been generating a lot of leads, also make sure that you are following up on them to continuously retain the interests of your target audiences.


Desirae Haluk is the President and CEO of Clairant Services, LLC

Desirae Haluk is the President and CEO of Clairant Services, LLC. She is a digital marketing expert and a fractional chief marketing officer. She ideally gives assistance to the startups and small businesses that need help in the world of Marketing.
If you ever need help in strategizing to market your business, Desirae Haluk can provide you with a simplified marketing strategy that will help you establish your brand, discover who you are, and what you have to offer. Get to know Desirae more.


Recommended Readings:

  • Top Marketing tips for getting your business noticed
  • Step-by-Step Guide on How to use Email Marketing as a Sales Tool
  • Blogging Ideas to Grow Your Business
  • Desirae Haluk about growing LinkedIn presence

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